Listing Guidelines

GFX is built around one idea that makes listing here different from anywhere else you have sold: a product is a page, and sellers attach offers to it.

A camera is one page with one set of specifications and one set of images. Five sellers offering it are five offers on that page, not five listings competing on who wrote the better title. You compete on price, availability and delivery — the things a customer is actually choosing between.

Before you list

Find the product first. Search GFX for what you are about to list. If it is there, attach your offer to it. That takes a minute and you inherit specifications, images and search ranking that already exist.

Then find the brand. Every product belongs to a brand in the brand registry. If the brand is there, link to it. If it is not, tell us and we will create the entry — you do not wait for the brand to arrive before you can sell.

Only then create a new product. A genuinely new product needs its own page. A slightly different way of describing an existing one does not, and duplicate pages get merged.

What a listing carries

Identifiers. GTIN, EAN or the manufacturer part number. This is what lets us match your offer to the right product, and what lets the product be found in Google Shopping. A listing without one still publishes and still sells — it just ranks lower and is harder to find.

Never use another marketplace's identifier as a product identifier. An ASIN is Amazon's internal reference, not a GTIN, and a listing carrying one in that field is wrong in a way that is hard to unpick later.

Title. The product, as the brand names it. Model, key variant, capacity or size. Not a sentence, not a list of keywords, not the words "best" or "original" or "100% genuine" — everything on GFX is meant to be genuine, so saying so distinguishes nothing.

Images. Real photographs of the actual product, on a clean background, with the first image showing the product alone. Images must be yours to use or supplied by the brand. Do not hot-link images hosted on another marketplace — the link breaks, and it is not yours to use.

Specifications. Fill in the attributes for the category. In electronics these are what customers filter and compare on, and the difference between a complete listing and a thin one shows up directly in how often yours appears. Leave a field blank rather than guessing — a guessed specification is a return.

Condition. New unless stated. Refurbished, renewed, pre-owned, open-box and display units must say so on the listing itself, not in the description's last line.

Warranty. Who honours it and for how long. If the product is a parallel import and the India manufacturer warranty does not apply, the listing must say so — see Restricted Products.

Price and stock

Your price is yours. GFX does not set it, does not require you to match anyone, and does not penalise you for being expensive. Being the cheapest is not how you win the default position on a product page — landed price including delivery, availability and delivery time all count.

Stock must be real. The single fastest way to lose standing on GFX is to accept orders for things you do not have. Keep stock current, per location, and use the stock buffer if your counts lag.

Delivery charges are capped per category. You cannot list a product at ₹1 and recover it in delivery.

Prices change; frozen commitments do not. Commission on an order is fixed at the rate that applied when the order was placed, not the rate today. That is settlement's rule, and it works in your favour as often as not.

What gets a listing removed

Duplicate of an existing product	Merged into the original, your offer preserved
Wrong brand, or no brand link	Held until it is linked
Another marketplace's identifier in the identifier field	Held until corrected
Images that are not yours to use	Removed
Undisclosed condition — refurbished, open-box, parallel import	Removed until disclosed
Specifications that do not match the product	Removed
Anything on the restricted list	Removed, and see that page for what follows

Most of these are held rather than removed, and held means you fix it and it publishes. We tell you what is wrong in words rather than a code.

Getting help

Listing a large catalogue is not meant to be your evening. Catalogue assistance will do the import, the matching and the clean-up for you — send us whatever data you already have, in whatever shape it is in.